Why Fenty Beauty Is So Inspiring to Women

Photo credit: Fenty Beauty

Photo credit: Fenty Beauty

Rihanna has always been known as a style icon who slays every single fashion look effortlessly. Never one to conform to the rules; I've loved her ability to embrace change throughout her entire career. Many of my favorite songs of hers like “Hard” and “Take a Bow” exemplify a woman’s strength and confidence, especially when a relationship isn’t working. What woman can’t relate?

So when she finally released her makeup line, I was so excited. I couldn't believe that she had every foundation shade imaginable for every skin tone. I was used to having to mix foundations together to create the perfect match or simply resort to wearing a foundation that was a little bit off, but not anymore. Seeing the diversity in Rihanna's makeup ad made me feel validated, seen and honestly, more inspired to do something bigger than myself.

Rihanna says, “makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”  While reading this on her Fenty Beauty website, her words spoke to me and I began to make a connection to my own life. In a lot of ways, her mission statement was deeper than makeup. It was sort of a life mantra. Yes, life is here for you to have fun with, experiment with, and it should be about taking chances and risks. Why do we make life harder than it needs to be? Why do we make life feel like a dress rehearsal? Why do we deal with mountains of anxiety and pressure knowing it doesn’t serve us in the long run? The answer is fear.

When we’re fearful, we tend to do the opposite of what our soul truly wants. I’ve definitely done this before. I remember taking yet another retail job and going against my inner gut just to feel like I was successfully adulting. I was tired of listening to others’ opinions about my choice to exclusively pursue writing so I caved in. But, in the midst of it all, I was losing parts of myself until I wasn’t even me. I was someone else living the life of those around me as if they really knew what was best for me. As it turns out, they didn’t and they still don’t. 

As women, sometimes we are afraid to put ourselves out there and go after our dreams. But, I'm here to tell you that there's so much beauty in choosing to go forth boldly with knees shaking and hands sweating. We have to see life as an opportunity to do the impossible and the never been done before. It doesn’t matter what the haters have to say. For example, Rihanna realized that women of color were not being represented or catered to by cosmetic companies, even though we're major consumers. In response, she fearlessly created her own beauty business that shook up the fashion world.

If you’re afraid and questioning yourself, ask yourself “Why not?" Why not wear that bold colorful dress that you feel stands out too much? Why not respectfully speak up when you feel you aren't heard by your boss and co-workers in the workplace? Why not start that business? If Rihanna can do it, so can you. So can all of us. Just like Rihanna, once we witness a problem, let's find a unique solution that works for us. Then, let's carve a lane all our own and set the trail ablaze. Why? Because we're worth it.

Article written by: Gabrielle Reed